What could be better than organic food?
- Author
- Luna Atamian, Consultant, North America
- Date
- 2017-11-06
We all know that we consume too much, we don't produce enough and, by destroying the environment, we are effectively biting the hand that feeds us. From production to consumption, the food system is creaking but fixing just one part of it will not suffice. A holistic approach is needed. And it's happening. From blockchain to alternative meat sources; from agroforestry to urban farms, bold new innovation is taking place all around us and it will radically change the way we grow, consume and, more importantly, think about food.
Join Salterbaxter and a collection of the world’s leading companies from across the food system, academics, NGOs, policymakers and disruptors at the 7th Sustainable Business Forum to explore and debate the fundamental challenges facing the system and learn about the solutions which will facilitate and accelerate vital transformation across the entire food chain.
We want to embrace the change that is necessary and the change that is already on its way. We want to talk about this and talk to some of the companies, innovators, NGOs and policymakers disrupting the system and shaping the future of the food: the global changemakers who are leading the way across every stage of the supply chain. Some of the issues and topics we’ll explore will include:
The caviar of the future
Our meat-based diet is not only costly but taking its toll on the planet. The livestock sector uses a third of the Earth’s croplands to grow feed, a third of all fish landed from the seas whilst generating close to a fifth of greenhouse gas emissions. In order to cut meat consumption by 50% over the next 40 years we’ll need to turn to alternative protein sources from insect farmers such as Edible Bug Farm to plant-based technologies from companies such as the US-based Ocean Hugger Foods which has created plant-based versions of tuna, eggplant-based eel and carrot-based salmon. Will these interventions radically transform how we perceive and consume proteins?
Innovate or die
A sustainable increase in food production, especially proteins, is needed to maintain global development in line with the SDGs and seafood undoubtedly has some of the greatest potential in terms of protein sources. But fisheries are under stress so aquaculture might have its time. To transport seafood, companies such as SEAtrue have developed smart 'robot containers' using sophisticated cooling techniques to extend shelf life. Can technology disrupt the supply chain to deliver sustainable solutions?
Transparency in the food chain
Improving traceability of the global food supply chain forms part of the Tyson Foods Inc strategy for sustainable growth; traceability forms an important part of this and it has joined a group of other leading companies across the global food supply chain in a major 'blockchain' collaboration that includes IBM, Dole, Driscoll’s, Golden State Foods, Kroger, McCormick & Company, McLane Company, Nestlé, Unilever and Walmart. Together they are working to make blockchain strengthen consumer confidence in the global food system. In trials in China and the US, IBM and Walmart recently demonstrated that blockchain can be used to track a product from the farm through every stage of the supply chain, right to the retail shelf, in seconds instead of days or weeks. Are we about to see a new era of end-to-end transparency in the global food system, delivering more effective traceability and food safety, and will it promote responsible actions and behaviours?
Regional collaboration
The Bonn Challenge aims to restore 150 million hectares of the world’s degraded and deforested lands by 2020 and 350 million hectares by 2030. It is a vehicle for addressing national priorities such as water and food security and rural development while contributing to the achievement of international climate change, biodiversity, and land degradation commitments. It builds on previous initiatives, is overseen by 20 institutions and has commitments across regions in excess of two-thirds of the 2020 goal.
The Great Green Wall for the Sahara and Sahel, adopted by the African Union is a regional strategy to create a mosaic of green and productive landscapes across North Africa, the Sahel, and the Horn. Farmers will manage the natural regeneration of forests, croplands, and grasslands. The Wall will cross arid and semi-arid zones to the north and south of the Sahara: a 15km wide belt of 7,775km from Dakar to Djibouti, with a core area of 780 million hectares, supporting 232 million people. Around 10 million hectares will need to be restored each year.
Are these regional collaborations and disruptive approaches going to fix the system?
Turning policy into practice
In 2014, India became the first nation in the world to adopt a national agroforestry policy, which promotes the practice of integrating trees, crops, and livestock on the same plot of land. Agroforestry has the potential to achieve sustainability in agriculture while optimizing its productivity. The policy also talks about security of land tenure, promoting research and capacity building, felicitating participation of industries dealing with agroforestry produce and offering incentives to farmers. Can policy interventions deliver the necessary disruption and innovation?
We want to facilitate conversation around this urgent issue, share ideas and hopefully uncover solutions across the entire food system, so please join us in London to learn from a wide variety of experts on the subject and make your voice heard.
Introduction by Nigel Salter, CEO, Salterbaxter
Professor Tim Lang, Professor of Food Policy, Centre for Food Policy, City, University of London
Nigel Topping, CEO, We Mean Business
Dr Juan Gonzalez-Valero, Head of Public Policy and Sustainability, Syngenta
Claes Johansson, Head of Sustainable Development, Lantmännen
Anne Babkine, Brand, CSR & Corporate Communications Director, Elior Group
In conversation: Patrick McKenna, Partnership Manager, World Food ProgammeKirsty Redfearn, Head of Consumer Marketing UK/Ireland, Mastercard
Moderated by Nigel Salter, CEO, Salterbaxter
Panel discussion, moderated by Nigel Salter, CEO, Salterbaxter
Claes Johansson, Head of Sustainable Development, Lantmännen
Anne Babkine, Brand, CSR & Corporate Communications Director, Elior Group
Dr Juan Gonzalez-Valero, Head of Public Policy & Sustainability, Syngenta
Simon Hampel,CEO, Leaders Quest
COFFEE
Lee Howell, Member, Managing Board & Head of Global Programming, World Economic Forum
Panel discussion
Nick Molho, Executive Director, Aldersgate Group
Gavin Milligan, Director of Sustainability, William Jackson Food Group
Dr Lee Howell, Member, Managing Board & Head of Global Programming, World Economic Forum
LUNCH
Breakout session hosted by Kathleen Enright, Director of Consultancy and Communications, Salterbaxter
Anthony Pralle, Senior Partner & Managing Director, Boston Consulting Group
Mario Abreu, VP Environment, Product Management and Commercial Operations, Tetra Pak
Mathilda Nathan, Head of Global Sales Strategy, Deliveroo
Marc Zornes, Founder and CEO, Winnow Solutions
Jessica Alsford, Managing Director, Head of Sustainability Research, Morgan Stanley
Panel discussion, moderated by Nigel Salter, CEO, Salterbaxter
Mario Abreu, VP Environment, Tetra Pak
Jessica Alsford, Managing Director, Head of Sustainability Research, Morgan Stanley
Marc Zornes, Founder and CEO, Winnow Solutions
COFFEE
Daniel Vennard, Director, Better Buying Lab, World Resources Institute
Ilana Taub, Founder, Snact
Kate Hofman, Ceo and Co-Founder, Grow-Up Urban Farms
Panel discussion, moderate by Kathleen Enright, Director of Consultancy and Communications, Salterbaxter
Ilana Taub, Founder, Snact
Daniel Vennard, Director Better Buying Lab, World Resources Institute
Kate Hofman, CEO and Co-Founder, GrowUp, Urban Farms
Conclusion by Nigel Salter, CEO, Salterbaxter
The day will be divided into four distinct Sessions following an introduction:
Big picture assessment of key challenges and issues at a global level.
How are the largest food producers and retailers responding to the challenges in the system.
What is the role of policy in addressing system change? How do you effectively influence policy for system transformation?
How to turn consumers into changemakers.
What is the role of consumers within the context of system change, and how can we effectively influence consumer behaviour to develop more sustainable habits?
Haymarket Hotel is situated in the heart of London's theatre district next door to the famous Haymarket Theatre Royal. It is surrounded by some of London's best restaurants and bars and just moments from the new Dover Street Market on Haymarket. The hotel is also within easy reach of the city's financial centre.
The Salterbaxter Sustainable Business Forum is for sustainability, communications, brand and marketing professionals from leading corporations.
Attendance is free of charge but by invitation only. If you have any questions regarding the event please contact Samuel Griffin-Flynn.